There are numerous ways you can market your real estate photography business to see it flourish and grow. Some marketing will be extremely beneficial, while others may just take up your time and not give you anything in return.
When it comes to marketing your real estate photography business you want to make sure that you actually want and will do the ideas you come up with, as well as implement a plan to start taking action on those ideas.
Here are the best ways to market your real estate photography business this year!
Shooting Quality Photos
As always marketing begins with having a quality product. You don’t want to show your clients poorly lit rooms or having a messy house in photos. You want to make sure that the features of the house are presented well in each of your photos.
Many real estate agents may already have a stager on hand. It is your job to use common sense and shoot the best possible photos based on what the stager has set up. This includes going over your composition rules.
Many times photos turn out poorly due to the lighting. It’s important that you shoot during an optimal time of day and that you have the correct lighting equipment in the house. Windows in the house will change the lighting, so it’s best to adjust as needed.
As always, one your photos are complete, use your preferred photo editing software to make them look even better!
Stand Out from the Crowd
Many times people think it’s better to use their business name, however you want to market yourself using your real name.
This will make you unique and provide a personalization aspect, as opposed to giving someone the feeling that they’re just talking to another business.
This makes you more authentic and people will be likely to communicate back with you. Would you be more drawn to Connor Johnson to be your real estate photographer or CJ Photography?
Having your name will provide good word of mouth when people discuss what a great job you did on their real estate photos. This will help spread positive reviews from happy clients and in return this will show you off to potential clients.
Market on Different Platforms
There are tons of platforms you can market yourself on in this day and age! Choose the ones that you are most comfortable with and where your ideal clients are hanging out. If you don’t like a certain platform, chances are you probably won’t consistently market on there, so you want to make sure it’s something you enjoy doing.
Also think about where your real estate clients are likely to be hanging out at. Is it a Facebook Group? On TikTok? On Instagram? Are they reading certain real estate magazines? Are they in certain places of business in your city or area?
You could create a Facebook Group centered around educational information to help real estate agents grow their business using special photography, 3D equipment, etc.
Instagram relies heavily on images, so this would be a great place to showcase your photos and what you have accomplished for clients.
On YouTube you could share your expertise by documenting your process of taking photos and going behind the scenes to show them exactly all the work you do to get that crystal, clear shot. YouTube is great for SEO since it’s a part of Google and is the second largest search engine.
Pricing Strategies
When you’re looking at the pricing of your packages selling yourself as less than the competition is not always the way to go.
It will not always bring more customers your way. The dilemma with positioning yourself as a low-cost competitor for your real estate photography business is your audience will begin to think that your photos or service are cheap.
You want to position yourself as a high quality photography expert that way people know they are getting the value they deserve. If you offer high quality photo shoots for your real estate clients you want that to reflect the price.
Obviously, don’t set your price exorbitantly high unless that’s your specific audience you’re marketing too. Do make sure that your clients know you are not just selling cheap photos, but something of high quality value to get their homes sold quicker at a higher price.
These are just a few of the best ways you can market your real estate photography business.
If you have any questions or need help comment below or send us an email!
