Real estate photography is a very competitive field and can be difficult to generate new clients and stand out. Standing out from your competition is crucial to the success of your business. There is a vast amount of techniques you can try to stand out from your competition while gaining more clients and higher quality clients. Read these helpful tips below and apply them to your business to stand out from your competition.
Create a Website and Portfolio to Show Off Your Best Work
Having a creative online website that shows your best work is a great way to attract potential customers. Developing a great website and portfolio will help engage your potential clients and also show your audience your experience you have in the field. Your potential clients will be so impressed with your work and will want to choose you for their real estate photographer.
Add Drone Photography and Videos to Your Service Packages
A creative, innovative way to stand out among your competitors is to offer videography and aerial photography in your services. Virtual tours of homes have become very popular and an innovative strategy for home buyers to view the homes online. Drone photography gives the clients exceptional shots of their home and the landscape around the home that will help grab the attention to the viewers. One of the downfalls to drone photography is the price. The equipment for drone photography can get expensive, but the return on investment can make it worth it. However, before using drone photography look into the laws in your area for what they allow with drones.
Offer a Free First Photoshoot or Discounted First Photoshoot
Real estate photographers might have to convince realtors or home sellers that their services are needed when helping to sell the property. Using professional real estate photography helps sell the home faster and at a higher price. Other realtors and home sellers appreciate the value of real estate photography and are just trying to find the best real estate photographer for them. Offering a free first photoshoot or a discounted first photoshoot will give your potential clients the opportunity to view the stunning photography that you do. This helps you stand out from the competition and also offers your potential clients an incentive to choose you as their next real estate photographer!
Use Quality Photo Editing to Touch Up Your Photography
Some photos might need some touching up to do. In this case you can use photo editing software to touch up these photos or hire someone to touch them up for you. Photo editing will remove any imperfections, can help enhance the property’s selling points, and can add details. Taking the best quality photos is one thing, but adding those final touch ups will help the audience really engage. You can then use these photos for your website or your portfolio to show any potential clients and keep your business growing.
Stand Out To Your Clients
Standing out to your potential clients from your competitors is vital for the success of your business. These tips listed above will help you stand out from the competition and your potential clients will choose you. Take these four tips and apply them to your business and watch your business grow!
