Photography is an art for most individuals, but it can also lead to a steady and successful career for most shooters. Starting your own photography business sounds simple. All you need is the right equipment, the first client, and that first job.
However, landing your first real estate photography client could be difficult, especially when you’re not sure where to begin. Also, maintaining your clients and getting more could be daunting, if you fail to follow the right path.
From using the right technology to creating a remarkable online portfolio, there are several tips you can use to increase your real estate photography business’ clientele. This article outlines these tips for you so you may get started or take your real estate photography business to the next level.
Create a Stunning Online Portfolio
Anything you do to showcase your abilities will help you get and keep better real estate photography clients. The first thing I believe you need to do is to create a portfolio website where you can promote your work.
Your business’ website should have your best photos, showcasing various houses, their exteriors and interiors.
Also, your portfolio should show the prices you charge for real estate photography. Also, have a page that states how a potential customer can reach you.
Create a Real Estate Video for your Clients
Everything you do to support your real estate photography clients will improve your business. If the agents sell their property mainly because of your photos, there is a high possibility that they will come back to you when they have other properties to sell. Also, a happy customer is likely to refer their friends to you, increasing your business reach. Research shows that about 83% of happy customers are willing to refer a friend to you after a positive experience.
I would advise that you create property videos for your real estate clients. Listing videos increases the chances of getting someone to purchase your clients’ properties.
Come up with a Targeted Campaign to Attract Clients
Successful real estate photographers often work tirelessly in promoting their business across various platforms. Lucky for you, there are endless platforms that allows you to advertise your business online. For instance, you can use such social media platforms as Facebook or Instagram to market your photography business.
However, this works well if you have a large following. But if your following is low, there are still ways you can use to market your services. For instance, you may create a unique piece of photography that attracts potential customers. An example could be using beautiful drone footage of a property.
Also, you may consider using the paid ads to advertise your business. Note that there is a catch behind successful marketing using ads. You need to study your audience first and then create a targeted campaign. Make sure that your ads have an attractive front cover that captures the attention of your target persons.
Offer a Free Trial Shoot, But Do it Right!
Although most real estate clients understand that their property listing could be enhanced by better photos, many believe that the cost is not worth the investment. Others think that it would take too long to get quality photos posted to their listing.
Offering a free trial to such clients is the best way to get to understand the worth of investing in your business. After all, there is nothing wrong with doing a little work at no charge to create connections and build trust.
However, it is important to note that there is a right and a wrong way about a free trial. Below are the steps to doing the “free” work the RIGHT way.
- Don’t just go offering free shoots to all of your potential customers
- Take time to create your business
- Come up with a reasonable price sheet
- Create a good portfolio for your business
These steps help your potential customers know that you’re serious with the business.
Watch Your Competitors
As you venture into the real estate industry, it is important that you look at what your close adversaries are doing. Pay attention to how get their clients, including their marketing and networking strategies. Borrow some of these strategies, and try to enhance them.
You can get your close competitors by simply searching for the best real estate photography business in your area on the web. Alternatively, you can join a local real estate directory and look for different listings in your area. Check at the top-ranked listings and look at the strategies they use for their business.
Final Thoughts
This article provides you with the best tips to getting your real estate photography clients for your business. In addition to these tips, you could consider implementing strategies that work in unique local conditions. You can talk to people in your area to learn what works for them and what doesn’t.
But the primary factor is the quality of your photos and how much you’re willing to sacrifice to get your business up and running. Make sure that your work stands out and that you’re ready to start the business.
